Download Brian Horn – Authority Newsjacking

Download Brian Horn – Authority Newsjacking

by adminofAIY


Brian Horn – Authority Newsjacking






The Common Mental Block That Is Preventing You From Getting
Boundless Exposure To Your Company…
And How Fix It Right Now

“It can’t be that simple.”

We tell ourselves that all the time. We try and make easy things challenging.

I’d like to share one of the best stories about this subject that takes place to involve the celebrated Betty Croker.

You see, back in the 1950’s Betty Crocker Foods had created an instantaneous cake mix. All you needed to do was to add water to the supplied powder.

It was delicious, and made it quite simple to get a Mom to bake her family a fresh cake in a fraction of the time to make it from scratch.

The difficulty was that the miracle mixture didn’t sell.


Well, the judgment of the psychoanalysts that she employed was that the average American housewife suconciously believed she was deceiving her relatives and buddies into believing when, in fact, very little work had been done by her, she’d worked hard for them. She felt there was something wrong with it because it was not overly difficult.

To get through this “mental block” they made a small change to the recipe. They removed the powdered egg in the mix, and had the customers simply put in a real egg.

The flavor of the cake was not enhanced, but by complicating the process her guilt, the customer could satisfy.

The cake mix became a tremendous hit and still is today.

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